Finance & Business
Discount & Markup Calculator
Find a sale price from a discount percentage, or a sell price and margin from a cost and markup.
Formula reviewed against standard discount and markup formulas · Last checked Aug 2026 · methodology
Formula
Two directions, one relationship
Sell = Cost × (1 + Markup%)
Discount modeFinal price = Original price × (1 − Discount%)
Markup modeSell price = Cost × (1 + Markup%)
MarginProfit ÷ Sell price — always lower than markup for the same sale
FAQ
Common questions
Markup is the percentage added on top of cost to reach the sell price (markup = profit ÷ cost). Margin is the percentage of the final sell price that is profit (margin = profit ÷ sell price). Because the sell price is always larger than the cost, a given dollar amount of profit is a bigger percentage of cost than of sell price — so markup is always higher than margin for the same sale, except at 0%.